Performance of Top 5 Ultracasual Games in New Zealand, Q2 2025

In the second quarter of 2025, New Zealand saw notable trends in the ultracasual gaming sector on a unified platform, with data provided by Sensor Tower.

Perfect Tidy from ABI GLOBAL LTD. experienced fluctuating weekly downloads, peaking at 2.9K in mid-April. The app's weekly revenue varied between $104 and $148, showing stability towards the end of the quarter. Active users reached a high of 11.7K in late April, followed by a gradual decline to 6.9K by the end of June.

Mini Relaxing Game- pop it saw an increase in weekly downloads from 557 to 1.4K in late May. Revenue remained modest, peaking at $16 in early June. Active users steadily rose, reaching nearly 6.9K by the end of the quarter.

AMAZE! by CrazyLabs LTD had weekly downloads ranging from 437 to 1.3K, with a notable increase in mid-April. Revenue showed minimal fluctuation, with a peak of $10 in late May. Active users grew to 3.4K by late April, then stabilized around 2.8K by the end of June.

Fill The Fridge from Rollic Games demonstrated a steady increase in active users, reaching 3.8K in late April. Downloads varied, peaking at 1K mid-quarter, while revenue showed modest peaks at $25 in mid-April and $19 at the quarter’s end.

Antistress - relaxation toys by JindoBlu experienced stable downloads, peaking at 941 in late May. Revenue fluctuated, reaching $67 in mid-May. Active users increased to over 2K by late May, maintaining a steady presence.

For more insights, visit Sensor Tower to explore detailed analytics and trends in the ultracasual gaming market.